Inside|Out(TM) is a new and transformative approach to brand strategy. Using a culture-centric methodology grounded in understanding how people think and feel, we help organizations align internally, creating space for creativity, and laying the groundwork for cultivating a vibrant, authentic brand voice.
We help cultivate a culture and ethos that lives within your people before it lives in your external brand, not the other way around.
Most brands, cultures and engagement modalities are built outside-in, but the strongest, most differentiated and resilient brands are lived from the inside out. In today’s world of authenticity, transparency, and rapid change, internal misalignment is not just a cultural challenge - it’s a business risk. We aim to help you fix that long term.
• Organizational engagement audit
• Employee sentiment pulse check
• Current brand efficacy
• Safe space facilitation for mindset shifts
• The Inside-Out nature of mind
• Insights and creativity
• Human-centered change and resilience
• Executive visioning + values articulation
• Collaborative brand narrative workshops
• Cross-functional leadership alignment sessions
• Story-mining from real employee and customer voices
• Language and tone development from internal culture
• Brand identity refresh guided by lived values
• Brand ambassador program design
• Safe space facilitation for mindset shifts
• The Inside-Out nature of mind
• Insights and creativity
• Human-centered change and resilience
• Integration of brand voice
• Internal storytelling campaigns
• Brand training that inspires, not instructs
• Toolkit development for managers and teams
• Brand creative assets
• More connected, engaged and resilient employees
• Stronger leadership and employee engagement
• A brand that’s felt internally and externally
• Messaging rooted in real stories, not marketing spin
• Higher brand trust and market resonance
Mark Simons, CMO
Penny Williams, VP Engagement